Feed new and improved Purina AntlerMax Deer Block free-choice with access to adequate native forage or good quality hay. Place the block in areas frequented by animals, taking care not to touch the block as the wrapper is being removed. When placing the block out for the first time, place small amounts of corn, apples or carrots around the block to attract deer. Place close to a constant supply of fresh, clean water. Consumption will vary with deer density, season and availability of native forage. Caution This feed contains added copper and should not be fed to sheep. Follow label directions. Feeding added selenium at levels in excess of 0.3 ppm in total diet is prohibited. Not a complete feed. Do not place block on grass or lawn. Block may kill grass before it is completely consumed. Store in a dry, well-ventilated area protected from rodents and insects. Do not feed moldy or insect-infested feed to animals as it may cause illness, performance loss or death. Special Considerations Regulations for the feeding of big game can vary from state to state. Please check with your local game and fish department for the proper usage of this product. Management Practices A feeding program is only as effective as the management practices. Actual results can vary depending upon feed intake, environmental conditions and the quality of the management practices.